Trading house "Mur and Meriliz" (formerly TSUM). Trading house Tsum Tsum before the revolution

: 55°45′38″ mon. w. 37°37′11″ st. bud. / 55.7606694° mon. w. 37.6197306 in. bud. / 55.7606694; 37.6197306(G) (I) K: Enterprises founded in 1908

TSUM (Central department store) - a store in the center of Moscow, distribution on the rose of Petrivka and Teatralnaya Square at the address: st. Petrivka, booth 2. Having appeared here in 1885, the trading booth “Mur and Meriliz” appeared here in 1885, the semi-topped building in the Gothic style was created in 1908.

History

1857-1917

Two fires - in 1892 and in 1900 - caused the creation of a new one. In 1908, a seven-surface store was opened, inspired by the neo-Gothic style, designed by the architect Roman Klein. A department store that sold women's and men's clothing, jewelry, perfumes, goods for children, with a reputation among the day-to-day people. “In the eyes of Muscovites,” wrote one of them, ““Mur and Merilize” is an exhibition of everything that the capital sells, both the rich high society and the middle versts of the population.”

In 1917, the company "Mur et Meriliz" was nationalized. On February 10, 1922, under the auspices of Mostorg, TSUM, the Central Department Store, was opened in the same place. At work, with the lights on, “Get Started Trading!” 200 Komsomol members were accepted. At the end of the war, the former department stores were turned into barracks.

In 1953, TSUM was reoriented to trade in high-quality goods at advanced prices. A self-service system was introduced, the practice of discreetly displaying goods, and paying through a cash register installed on the counter. In 1974, the building underwent reconstruction, during which a new building was built.

In the XXI century

In 2002, the company took over the development of the trading house Mercury. In 2007-2008, there was a major controversy, which increased the area of the Central Department Store twice and worsened the traffic situation on the narrow adjacent streets. In 2011, we started operating the TSUM online store. TSUM has opened its store for the 2015 anniversary Apple, which has become the first point of sale Apple Watch in Russia.

Structure

The TSUM trading house positions itself as a store that sells luxury goods. On an area of 60 (70?) thousand m² there are shops of more than 1500 and 2000 brands, among others Givenchy, Dolce&Gabbana, Valentino, Celine, Ralph Lauren, Alexander McQueen, Lanvin, Chloe, Balenciaga, Bottega Veneta, Roberto Cavalli, Emilio Pucci, Michael Kors, Jimmy Choo, Marni, Brioni, Loro Piana, Chopard, Rolex, Graff, Garr Patek Philippe. Brand products appeared here in 2016 Yves Saint Laurent, Fendi, Louis Vuitton, Berluti, Dr. Vranjes, Kiton, Tom Ford, Bulgari.

1 on top - cosmetics and perfumes, bags, accessories, jewelry, anniversary items;
2 on top - a man's clothes and a hood;
3 on top - women's clothing and vzuttya;
4 on top - products for children, clothing, more cheap brands, underwear and swimwear, and more Nata4tsum Where speeches are sold, selected by stylist Natalia Goldenberg

The store also has three cafes, a grocery store, a dry cleaner, a repair shop and underground parking. Shoppers will enjoy services such as personal shopping with a stylist, custom tailoring of suits, and beauty treatments in “beauty booths” at the first department store.

Criticism

At the beginning of 2007, before the start of a new beginning, city residents were overwhelmed by a series of billboards placed near the windows of the Central Department Store and addressed to young students. The girl, the heroine of the billboards, declared:

In the spring of 2011, on the territory adjacent to TSUM, there were signs with the TSUM logo and images of Russian President Dmitry Medvedev and Prime Minister Volodymyr Putin at the sports ode, which “advertised” the new spring season. I love the collection. The department store stated that they have no plans for this promotion; The authors of the advertisement were never identified.

On June 29, 2011, TSUM was excited to see the advertising installation “Acrobatics and Aesthetics”, where pairs of mannequins that looked like robots periodically changed positions - members of the huge organization “Profspilka” the citizens of Russia” revealed a sexual connotation in these poses and controlled the piquet of the windows.

In 2016, the Russian administration introduced a fee of 100 rubles for the use of toilets - store director Alla Weber explained this “in cases that have become more frequent, this is due to the fact that the store is not buying customers.”

Philosophy

In 2005 the company was born Mercury opened the Barvikha Luxury Village complex, in which one of the stores became TSUM-Barvikha.
2005 born Mercury deprived the right to reconstruct the pre-revolutionary former department store “Budinok of Leningrad Trade” on Velikaya Konyushennaya Street in St. Petersburg. In 2012, the TSUM branch came to mind here.
In 2015, the company will have three discount stores (located in the Bela Dacha, Afimall and Europark shopping centers).

Under the auspices of the TSUM Art Foundation, which specializes in contemporary mysticism, exhibitions and mystical projects are held. In 2007, within the framework of the II Moscow Biennale of Daily Mystery, TSUM presented the project “American Video Mystery”. In 2009, Yoko Ono’s monographic exhibition “The Odyssey of the Targan” was held, as well as the exhibition of Chinese mysticism “China, go ahead!” and installation by activist Oleg Kulik “Moscow. TSUM".

Financial displays

2015 r_k

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Notes

Posilannya

Urivok, which characterizes TSUM (Moscow)

P'ier Movchki, deeply amazed at the old guise of (Prince) Andrey.
“No, I feed,” said P'ier, “but Prince Andrey interrupted him:
- What do you say about me... Tell me, tell me about your journey, about everything you have accumulated there from your names?
He began to learn about those that he had acquired from his cards, trying to seize his fate as much as possible from the wastes he had produced. Prince Andrey several times suggested to P'er ahead of those who had recognized, or all those who had learned P'er, it was a long-known story, and the rumors were not only not worthwhile, but they were also not in contention for those What did P'ier reveal? .
Peter felt uncomfortable and felt important in the company of his friend. Vin lock.
“And so, my soul,” said Prince Andriy, who, obviously, was equally important and quarrelsome with the guest, “I’m here on the camps, and having arrived only to marvel.” I’m going to call my sister now. I'll let you know about them. “You seem to know,” he said, obviously busy with the guest, with whom he now felt nothing sleepy. - We'll go after lunch. Now do you want to marvel at my sadib? - They came out and passed by until lunchtime, talking about political news and famous friends, as people are not very close to each other. With such desires and interests, Prince Andriy spoke only about the new garden and dispute, which he was in control of, and then here in the middle of the meeting, on the stage, when Prince Andriy described to P'ier the future expansion of the booth, he began to chatter. - However, there is nothing worthwhile here, let’s have lunch and go. - Rozmova came over for lunch about Pierre’s friend.
“I was really surprised when I felt it,” said Prince Andriy.
P'ier chervonov just like vin chervonov always with him, and saying quaintly:
- I’ll let you know how everything went down. But you know that everything is over and over again.
- The other day? - said Prince Andriy. - The next day nothing happens.
- Do you know how it all ended? Chuli about a duel?
- So, you went through it.
“One, for what I am like God, and one for those, because I didn’t kill this person,” said P’er.
- Why? - said Prince Andriy. - Beat an evil dog into something kinder.
- No, killing a person is not kind, it’s unfair...
- Why is it unfair? – repeating Prince Andriy; those who are just and unjust are not given to people to judge. People have always had mercy and have mercy, and nothing more than what they respect between fair and unjust.
“Those who are evil for another person are unjust,” said Pierre, with satisfaction realizing that just before the hour of his arrival, Prince Andrey became beloved and began to speak and wanted to explain all those who made him such as he is. vin buv now.
- Who told you that this is such an evil for another person? - Having asked for wine.
- Evil? Evil? - Having said P'ier, - we all know what such evil is for ourselves.
“But we know that it’s evil, as I know for myself, I can’t earn other people,” Prince Andriy, who was becoming more and more pleased, was perhaps eager to tell Peter his new look at speech. Vin spoke French. I don’t know that there are only two true misfortunes in life: the troubles of conscience and illness, and the only good is the abundance of these evils.] Live for yourself, unique only these two evils: that is all my wisdom now.
– What about love for one’s neighbor, and self-sacrifice? - P'ier spoke. - No, I can’t help you! Should you only live so as not to commit evil, so as not to repent? which is not enough. I am alive like this, I am alive for myself and having saved my life. And only now, while I live, accept, I try (stroking P'ier with modesty) to live for others, only now I understand all the happiness of life. I don’t fit in with you, and you don’t mean what you say.
Prince Andrey Movchki marveled at Pierre and laughed mockingly.
- You will help your sister, Princess Maria. “You’ll go with her,” he said. “Perhaps, you’re doing it for yourself,” after chewing the wine and washing the crumbs; - but you are alive in your own way: you are alive for yourself and you say that you have not saved your own life, but have learned about the happiness of only others when you begin to live for others. And I tried the protilester. I'm alive and well. (And what is glory? That same love before others, the need to earn something for them, the need for their praise.) So I am alive for others, and not just, but having completely wasted my life. And from that hour I became calm, as if I live for myself alone.
- So how can you live for yourself? - P'ier burst into flames after sleeping. - And son, and sister, and father?
“But I am the same, not the others,” said Prince Andrey, and the others, the neighbors, le prochain, as you call Princess Maria, are the cause of mercy and evil. Le prochain [Neighbor] tse tі, your Kiev men, with whom you want to earn good.
And he looked at Pierre with a sneering gaze. Win, sing, calling out to P'era.
“You’re frying,” P’ier said more and more bitterly. How can there be mercy and evil in what I want (too little and bad for Vikonav), if I want to earn good, and if I want to earn something? How can it be evil that unfortunate people, our men, people just like us, who grow up and die without any other understanding of God and the truth, like ritual and mindless prayer, learn from the outer world of everyday life, payment, cities, quietly? What evil and mercy is it that people die of illness, without help, if it is so easy to help them financially, and I will give them a doctor, and a medicine, and a saddle for the old? And isn’t it even more remarkable, not incomparably good, that a man, a woman and a child do not suffer day and night in peace, and I will give them relief and permission? ... - Saying P'er, they hurry and lisp. - And I have earned it, even if it’s bad, even if it’s a little bit, but I’ve earned it for someone, and you don’t hate me because I’ve earned something good, but don’t hate me, even if you yourself didn’t think about it. “And the smut,” P’er continued, “I know and I know for sure that labor is good for the only true happiness of life.”
“So, if you put the food in this way, then it’s on the right,” said Prince Andriy. - I’ll be a buddy, I’ll plant a garden, and you’ll plant a medicine. And those who can otherwise serve the time spent. But what is fair, what is good - let the one who knows everything judge, and not us. Well, you want to fight,” adding wine, “come on.” - They left the table and sat down on the ganok, having replaced the balcony.
“Well, let’s fight,” said Prince Andriy. “You say schools,” he continued, bending his finger, “reformation and so on, so you want to take him out,” he said, pointing to the man, who took off his hat and walked past them, “from his creaturely camp and give him moral needs.” , And it seems to me that the only possible happiness is the happiness of the creature, and you want to spare it. I’ll be late for you, and you want to earn money from me, without giving you my money. Otherwise, you say: go easy on the robot. And in my opinion, the physical task for someone is the same necessity, the same mental necessity, as for me and for you the mental task is. You can't help but think. I go to bed about my 3rd year, thoughts come to me, and I can’t sleep, I turn around, I don’t sleep until early because I think and I can’t help but think, like I can’t help but yell, mow; Otherwise, we’ll go to the tavern, or we’ll get sick. Just as I cannot bear this terrible physical cure, but will die in a day, so I will not bear my physical cure, but will die. Third, what else did I say? - Prince Andriy bent his third finger.
- Oh, yes, doctors, doctors. He has a stroke, he dies, and you, having given up blood to him, die. We walk around 10 rocks, everyone has tractors. It is much calmer and simpler than death. There are more people and there are so many of them. As if you were mischievous, because you know a great priest in you - how I marvel at him, otherwise you, out of love, want to feast on him. But you don’t need this. And then, why am I aware that medicine has killed someone at some point or another! Drive it like that! - He said, frowning angrily and turning away from P'era. Prince Andrey expressed his thoughts so clearly and expressively that it was obvious that he had thought about this more than once, and spoke willingly and quickly, like a human being, like he had not spoken for a long time. I liked his look more than the hopeless ones of his fate.
- Oh, it’s so greedy, it’s greedy! - said P'ier. “I can’t even understand how one can live with such thoughts.” They knew the same things about me, but recently it happened in Moscow, dear, but then I sink to the ground that I don’t live, everything is watery for me... smut, I myself. So I don’t eat it, I don’t wash it in... well, what about you?
“Why not get involved, it’s not clean,” said Prince Andriy; - however, you need to earn your living as a host. I live and am not guilty of anything, which is why I need to live until death without respecting anyone.
“What is it that motivates you to live with such thoughts?” Sit without crumbling, without faltering...
- Living like this doesn’t give me peace. I wouldn’t do anything for the sake of it, but on the one hand, the local nobility honored me with the honor of honor from the gang: I got away a little. They could not understand that I lacked what was needed, lacked the seemingly good-natured and turbocharged vulgarity that was needed for this. Then this is the day that needed to be fulfilled so that your mother could remain calm. Now the militia.

A leading distributor of luxury clothing and jewelry, becoming the leader of the company, which bought a third of the department store space in Moscow.

TSUM shopping center (Photo: ITAR-TARS/Olexandra Krasnova)

The Mercury company became the sole owner of the Central Department Store (TSUM): the Parnas company, which belongs to it, added the Arkada Holding company, which owns a third of the department store area on Petrivtsi, 2. Vedomosti reports about this in its communications to dzherelo, know with details.

At the fall of the last year, the Arkada Holding company bought 19.2 thousand from Moscow at an auction. sq. m on the fifth - seventh floor of the Central Department Store for 4.3 billion rubles, Previously "RBC-Nerukhomist". The favor was necessary for the further resale of Mercury, powered by Vidomosti experts. And just within a month, at the beginning of 2015, Arkada Holding passed into the hands of the Parnas firm, according to the publication. General Director of “Parnas” Oleg Trukhachov, according to the data of the Unified State Register of Legal Entities (UDRUL), which is maintained by the companies LLC “Mercury” and LLC “Nevsky Plaza”, which belong to the founders of Mercury Leonid Fridlyand and Leonid Strunin, write vidannya.

How much Mercury Arcade Holding cost is unknown. Vacant space in such a facility can amount to 300 thousand. crb. for 1 sq. m lying on top, Colliers International partner Stanislav Bibik said to Vidomosti. Moreover, most of the area that is sold locally is leased to VAT "TD TSUM" (owned by Mercury) at a rate of only 3.5 thousand. rub. for 1 sq. m on the river, came from the lot documentation before the auction. At these rates, the investment in the TSUM area would have paid off in just 63 years, according to our partner S.A. Ricci Oleksiy Bogdanov. The normal term for investment return for such projects is 10-11 years, the expert adds.

TSUM is one of the oldest stores in Moscow. Semipoverkhova department store was created in 1906 as a result of the project of the architect Roman Klein and the object of cultural decline of regional significance “Department store “Mur and Meriliz” (architects R. I. Klein, architectural technician G. A. Shuvalov, architect S. I. Nikulin O. O. Kozakov, Yu. V. Omelchenko”). In 1974, the family reconstructed and built a new building containing underground garages.

The main distributor of TSUM is the Mercury group, the official distributor of luxury brands of clothing, jewelry (Armani, Balenciaga, Rolex, Dolce & Gabbana, etc.) in Russia. Surrounding the TSUM, there is the Budino Leningrad Trade (DLT) department store near St. Petersburg, the Barvikha Luxury Village, the Barvikha Hotel & Spa, as well as a number of boutiques near Tretyakovsky Proezd and on Kutuzovsky prospectus, tell Vedomosti.

Maria Abakumova

“If you had a plot on Chervony Square, would you sell it?” - placing a ceremonial nutrition, the ruler of the Maidan with a view of the Kremlin makes it clear how highly he values his power. In truth, the numbers are blinding: the price per square meter at Tretyakovsky Proezd or at the first budinki on Tverskaya amounts to $30,000 per 1 sq. m. m, the rental price here can be between $7,000 and $10,000 per sq. m. m on the river

Forbes wants to find out who is wasting these treasures and taking away unforeseen income. We selected the largest number of objects that are located one kilometer from the Kremlin and bring pennies to their rulers. The Kremlin is near the map, so the map came out in front of the heart. According to our estimates, the value of the selected 19 objects is approaching $7 billion.

It’s hard to get rid of everyday life near the Kremlin. The outskirts are largely forgotten, the territories completely surrounded by the red wall are heavily guarded by the FTS, the underground expanse of resurfacing with lines and communications, the concentration of historical monuments here, be it. All this can increase the quality of life by 20–30% compared to other areas of the center of Moscow. And despite all the tightness, hotels, offices and shopping complexes were bought here by Roman Abramovich, Suleiman Kerimov, Arkady Rotenberg, Dmitro Ribolovlev, Alexander Zanadvorov, Mikhailo and Sait-Salam Gutserievi, Mikola Shishkhanov and many other participants on the Forbes list.

The list of rulers could be richly extended to include up to a new number of participants in the “Golden Hundred”, who have undertaken projects near the Kremlin, and then spent them. By observing how the most valuable objects in the Kremlin passed from hand to hand, a new Russian history can be created.

“[Hotel]“Moscow” is a real thing, “Rosiya” is a whole block! - In an interview given to Forbes, developer Shalva Chigirinsky, who took part in the reconstruction of both hotels, without taking away ours. – “Russia” – completely different prospects.” As the head of the Moscow development company, which was partly owned by the city and the capital, Chigirinsky launched the concept of a renovated hotel “Moscow” in the early 2000s. The right to reconstruct the hotel and take away for half of its area went to the structures of deputy Ashot Yegiazaryan, proté Chigirinsky, who was a good friend of the squad of the capital mayor Olenya Baturina (their offices were distributed among the courts in Chigirinsky’s establishment were in Nikitsky Provulk, Chigirinsky confirmed that he had paid for it and spent the flight ), taking away the malted stuff from the place. And the project itself of building an entire block of offices and hotels on the site of the newly built Rossiya Hotel is a gigantic project of 300,000–450,000 sq. m. with an estimated investment of $830 million. Chigirinsky's competitors agreed to invest in the reconstruction of the Maidan on the birch of the Moskva River, where there was a hotel, twice as large, but the competition commission, according to the will of Yuri Luzhkov, was not inappropriate .

Well, where is the new quarter in the city of Russia? Chigirinsky was faced with the need to withdraw the surplus from the hotel, then the crisis arose, the developer was unable to pay the debts, the new government of Moscow, together with Sergius Sobyanin, took the Maidan, and recently Volodymyr Putin decided to take the place. wasteland park. Chigirinsky, as well as Olena Baturina, have been behind the cordon for a long time.

Another dissolution of the Luzhkov era is the leader of the Cherkizovsky market Telman Ismailov. At the beginning of the 2000s, he bought the famous “Voentorg” on Vozdvizhentsya from the city and minority shareholders (among them Yosip Kobzon). The property was taken over and rebuilt again, the area increased from 18,000 to 70,000 sq. m. m, and before the crisis and change of ownership in Moscow, a new shopping complex, which architectural critics barked most heartily, was valued at $700 million. However, after the crisis, the Cherkizivsky market was closed and Telman Ismailov flowed beyond the border (newspapers wrote and that he got into an argument with Volodymyr Putin) about 'ekt having bought the vlasnik "Nafta Moskvi" Suleiman Kerimov. In 2011, I told another oligarch - the “King of Kindness” Dmitry Ribolovlev: “Voentorg” asked to pay for the operation with the addition of a package of shares of the chemical giant “Uralkal” ій".

There are plenty of similar butts. As soon as the flooded and now deputy Ashot Yeghiazaryan is behind the cordon, having already spent the Moscow Hotel and a plot of land on the Sofiyskaya Embankment, the first project was taken up by Suleiman Kerimov and Volodymyr Putin’s friend Arkady Rotenberg, the other by Alfa Group. Company "Inteko" Olenya Baturina will not forget the five-star hotel at the place of Warm Trade Rows on Chervonia Square, although even a few fates seemed certain to that right.

Is it possible to live unruly near the Kremlin without becoming a victim of the devil’s change of power? As evidence shows, it is possible to conduct business carefully and lose as much money as possible. The owner of the business center “Romaniv Dvir”, in which the expanded office “Triika Dialog” and which has already retained leadership in rent rates for many years, Gagik Adibekyan began building his project back in the 1990s and received successive orders Shiriv Yogo z 6000 sq. m to the lowest 46,000 sq. M. Adibekyan amicably negotiated with his partners if they wanted to do other business, and without fighting with anyone. And Roman Abramovich, one of the Russian oligarchs, has long been a frequent visitor to the Baltschug Plaza business center, which also overlooks the Kremlin.

	Addresses: vul. Petrivka, 2. Vartist: $520 million. Area: 65000 m2.
	Shopping center "Nautilus" Addresses: vul. Mykilska, 25. Vartist: 60 million dollars. Vlasnik: structures of the Bank of Moscow. According to MBC, the beneficiaries are absolutely Andriy Borodin and Dmitro Akulinin. The Tverskoy Court of Moscow has placed a shopping center under arrest. Area: 6700 m2.
	"Central Children's World on Lubyantsi" Addresses: Teatralny Prospekt, 5 Vartist: $260 million. Vlasnik: Hals-Development (VTB). Area: 74,000 m2 (planned after reconstruction).
	Hotel "Ritz-Carlton" Addresses: vul. Tverska, 3. Variety: $500 million. Vlasnik: Bulat Utemuratov (“Virny Capital”). I am pleased with the rating of the most successful businessmen according to the Kazakh Forbes version. Former head of the administration of President Nursultan Nazarbayev. Area: 59300 m2.
	Hotel National Addresses: vul. Mokhova, 15/1, st. 1. Vartist: $155 million. Vlasnik: Sait-Salam Gutseriev (BIN group). Area: 21530 m2.
	Hotel "Moscow" Address: Myslivskiy row, 2. Vartist: $1.1 billion. Vlasnik: Mikola Shishkhanov, Suleiman Kerimov, Arkady Rotenberg. Area: 185,000 m2.
	Hotel Metropol Addresses: Teatralny Prospekt, 2. Vartist: $280 million. Vlasnik: Oleksandr Klyachin (KR Properties). Area: 39400 m2.
	Gallery of boutiques near Tretyakivsky Proezd Variety: $100-160 million. Vlasnik: Mercury company (Leonid Fridlyand and Leonid Strunin). Area: approximately 10,000 m2.
	Trade and office center "Mikilska Plaza" Addresses: vul. Mykilska, 10. Variety: $250 million. Vlasnik: Investment and development holding "Rutsog", head Grigoryan Ruben Tsokalovich. The holding's portfolio includes a number of residential buildings and the business center "Olympic Plaza" near the metro station "Prospekt Miru". Area: 40,000 m2.
	Business center "Romaniv Dvir" Addresses: Romaniv prov., 4. Vartist: $380 million. Gagik Adibekyan, founder of the RD Group company. Area: 65000 m2.
	Shopping center "Myslivsky Ryad" Addresses: Manezhna sq., 1, bldg. 2. Variety: $750 million. Vlasnik: Oleksandr Zanadvorov. Area: 62300 m2.
	Addresses: Chervona sq., 3. Vartist: $625 million. Vlasnik: GUM will belong to the state, but until 2059 it will be under lease from the Bosco group of Mikhail Kusnirovich. Area: 75,000 m2.
	"Vіysktorg" Addresses: vul. Vozdvizhenka, 10 Vartist: $350 million. Vlasnik: Dmitro Ribolovlev. Area: 70,000 m2.
	"Gostinny dvir" Addresses: vul. Illinka, 4. Vartist: $320 million. Vlasnik: Moscow city, Mikhailo Khubutia (Volodya often hosts “Gostiny Dvor”). Area: 80,000 m2.
	Hotel Baltschug Kempinski Moscow Addresses: vul. Balchug, 1. Vartist: $185 million. Vlasnik: J&T Real Estate (Slovakian businessman Peter Korbačka, brother of Roman Korbačka, sponsor of Nomos Bank). Area: 23000 m2.
	Pustir on the site of the hotel "Rosiya" Addresses: vul. Vozdvizhenka, 10 Variety: $1.5 billion (before investment in the project). Vlasnik: Moscow city, until the last fate of the company of Shalvi Chigirinsky. Area: 13 hectares.
	Business center "Tsariv Sad" Addresses: Bolotyan vul., 10, building. Variety: $220-250 million Vlasnik: Sberbank Capital Area: 72,000 m2
	Business center "Balchug Plaza" Addresses: Bolotyan vul., 10, building. 1. Vartist: $170 million. Vlasnik: Roman Abramovich, Oleksandr Chigirinsky. Their company “Sniguri” brought together a few more people in court. Area: 29700 m2.
	Pustyr on the site of the upcoming Four Seasons Hotel Addresses: Sofiyska embankment, Vl. 4–10. Variety: $160-180 million. Vlasnik: Alfa Group. Area: 3 hectares, the area of the current project is 47,000 m2.

Trading house "Mur and Meriliz" - unique in the English Gothic style, built on Petrivtsi after the Great and Small Theaters. It was originally built as a shopping center, but it is still being discussed in the same way: today the historic trading house is occupied by the TSUM department.

Budivlya was created in 1906-1908 for the architect's project Roman Klein specially for placement in the "Mur et Meriliz" store. After the establishment of the Central Department Store (TSUM) at the Radyanski Rocks, before the historical period, great new buildings arrived, and today the beginning of a trading booth is part of the great TSUM complex between streets Petrivka and .

The seven-roof facades were designed based on the English Gothic standard with Art Nouveau elements. The central entrance is decorated with roses on the side of Petrivka Street and accented with a triangular vault with guest pediments; Replace the arrow parts of the arch, which decorate the entrance groups of the central and secondary entrances. They are decorated with characteristic teeth-obelisks. Regardless of the “important” gray color of the facades, the large windows of different shaped booths look light and airy. Particularly impressive are the arrow parts of the window and the round window-trojan, which completes them, characteristic of Gothic architecture, which can be found in the upper part behind the Maly Theater.

History of the shopping booth "Mur and Meriliz" and TSUM

Andrew Muirі Archibald Meriles - immigrants from Scotland who settled in Russia in the mid-19th century and founded the Muir and Meriles company.

The company's first store in Moscow was a wholesale store of women's clothing and haberdashery on Kuznetsky Mist Street, which was then the center of fashion trade in the area. Nezabar switched to separate trade, "Mur and Meriliz" became a highly profitable enterprise, and in 1885 the three-storey store "Mur and Meriliz" opened on the rose of Petrivka, which was considered for middle- and high-income townspeople statku. A number of innovations were introduced: for example, the price began to be indicated directly on the goods (to prevent sellers from overthinking, and buyers from haggling), the practice of exchange and reversal was introduced, and sales in stores were controlled. The building in which the store was located was rebuilt according to the architect's design Roman Klein.

Unfortunately, already in 1900 the store was still on fire.

In 1906-1908, on the site that burned down, a new trading booth "Mur and Meriliz" was built - again according to the architect's design Roman Klein. The new style is based on the standard of English Gothic - there is an idea that the reason for this was the Scottish approach to the rulers of the houses. The store does not only impress with its new appearance, but can boast of low-tech innovations that took place during the day: in Russia, in the first place, the reinforced concrete was used, and the steel frame was formed, and the project was completed by engineers. era Volodymyr Shukhov. Finally, the new way of living managed to reduce the thickness of the walls and increase the floor area. The store's equipment was also state-of-the-art: two electric elevators were built for customers (a great novelty for these days), there was a washing room, a cafeteria and a restaurant. Almost all products were sold here: clothes, jewelry, goods for children, furniture; Vlasna is the first department store in Moscow.

After the Revolution of 1917 store "Mur and Meriliz" former nationalizations, and in 1922 under the reign of Mostorg on its basis TSUM - Central department store.

Over the years, the Central Department Store has been reconstructed several times, and before the historical existence of the trading booth "Mur and Meriliz" in 1974 and 2007-2008, great new buildings were added. Pochatkova has become part of the new great TSUM complex and, as before, is used for trading.

Kolishniy "Mur and Meriliz" store, and nini waking up TSUM located on Petrivka street, 2. You can get there by foot from the metro station "Theatrical" Zamoskvoretskaya Line, "Kuznetsky Mist" Tagansko-Chervonopresnensky and "Lub'yanka" Sokolnitsky.

History of TSUM

Foreign photographs at Mostorg, 1931.

In 1857, Andrew Muir and Archibald Meriles founded the trading company Muir and Meriles.

In the 1880s, a trading house bought a booth for a store on Theater Square.

In 1908, a new home was created in the European Gothic style with Art Nouveau elements. The project was worked on by the leading architect R.I. Klein. "Mur et Meriliz" used to be a great department store where they bought clothes, clothes, jewelry, perfumes, and children's toys.

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Throughout the 20th century, the booths were reconstructed several times. Hour after hour, the reconstruction was carried out in 2007.

Suchness of TSUM

The release of new collections at TSUM is accompanied by seasonal advertising campaigns with the eyes of the fashion business - Mila Jovovich, Naomi Campbell, Darya Verbova, Malgosya Bila, Mathias Lauridsen. Famous fashion designers such as Carolina Herrera, Roland Mouret, Victoria Beckham take part in the entrances to TSUM.

Branches of TSUM

In the spring of 2008, the TSUM at Barvikhu Luxury Village opened,

At the lipnya 2009 in Mezi “Teply Stan” TSUM Outlet (a store selling a collection of TSUM brand names) showed up.

This cultural activity is beneficial

Subscription to the Central Department Store

Exhibitions and mystical projects are held under the auspices of the TSUM Art Foundation (the foundation specializes in daily mysticism). In 2007, within the framework of the 2nd Moscow Biennale of Daily Mystery, TSUM presented the project “American Video Mystery”. In 2009, Yoko Ono’s monographic exhibition “The Odyssey of the Targan” was held, as well as the exhibition of Chinese mysticism “China, go ahead!” that installation project by artist Oleg Kulik “Moscow. TSUM"

In the spring of 2009, TSUM organized an event to collect funds to help orphans. In the spring of 2010, the public was presented with a photo project to support the fight against cancer.

Scandals around TsUM

In the spring of 2007, during the period of excitement associated with the beginning of a new initial fate, the community was overwhelmed by a series of billboards, placed near the windows of the Central Department Store and addressed to young students.

The girl, the heroine of the billboards, declared:

Anyone who is not in PRADA is a loser!

“Tatochka! If you truly love me, buy it! buy it! buy it! I need shoes, cloth, drops! Dolce & Gabbana, Armani and Prada"

“I’m off to school!” Now I don’t have to waste my clothes anymore! And you, two old guys, don’t need me anymore!”

“My light, TSUM, tell me, am I the most fashionable at school?”

In the year 2011, a bloody scandal erupted. On the territory adjacent to TSUM, stickers with images of the President of the Russian Federation Dmitr Medvedev and Prime Minister Volodymyr Putin appeared at the sports stadium. The first representatives of the region advertised the new spring-summer collection. The TSUM logo is depicted on the posters. The department store stated that the action took place without the knowledge of the department store’s security service: “We will immediately inform the security service so that they understand what has happened.” The authors of the advertisement, according to official data, were never identified.

On June 29, 2011, the Central Department Store had the opportunity to launch a major advertising project - the installation “Acrobatics and Aesthetics”. Acrobatics consisted of pairs of mannequins that looked like robots periodically changing positions.

Protely, members of the huge organization “Trade Union of Communists of Russia” and part of the citizens of Moscow revealed an unambiguous sexual overtones in their poses and were in charge of purporting in the windows. In the opinion of activists of the organization, robotic mannequins have overall human functions, and some of these vulgar “installations” were placed directly opposite the Great Theater, apparently The restoration highlights the cultural enormity of the entire world.