Internet marketing knowledge test.

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Osvita

In addition, we voted about the changes in Google AdWords and DoubleClick products for videographers.

New features of Google Platforms for marketing 3 June 24, 2018 DoubleClick and Google Analytics 360 Suite are branded under the "Google Platform for Marketing" brand.
All users of these products automatically denied access to the new service. The changes and advantages are outlined below:
Rebranding of products. You will see new names and logos on all service interfaces, doctoral centers, trainings and other materials.
Platform portal. Which section has available functions such as account management, administration tools, cloud account creation and payment setup.

It replaced the Portal Suite with the Google Analytics 360 Suite service.

Integration Center
on the Platform portal you can maximize the efficiency of your work: here you will find products available for integration with a description of their advantages, as well as products to which you have already established links.
Remixing of products.

This tool will provide manual navigation across all Google Marketing Platform products that you have access to.

Main topics: fundamental marketing, planning of marketing research, selection, development of Internet marketing strategy, basic knowledge of Internet marketing tools.

Foldability: 7/10.

Total food quantity: 10.
Test duration: 12 minutes.
The test will help you evaluate your current level of knowledge and “pull up” with those topics.
Take the test
1. Marketing mix – the...

The period of rapid growth requires sales, since the product is accepted by the market and grows in it.

analysis, assessment and forecasting of the development of markets in which the company operates, including monitoring the activities of competitors.
the participation of the formed strategy and tactics of the market behavior of the company, including the development of pricing policy.
The use of various marketing tools is combined and coordinated.

cocktail based on light rum and mint leaves.

2. Buying goods from a retail store in order to then buy them at a cheaper price in an online store - the price...
price monitoring
- These additional services and benefits.
It has characteristics: brightness, physical parameters, power.

5. Explain the more precise meaning of marketing.

12000

7. Oleksandr, the leader of the online store, has returned to you, 2 years ago.

This store sells seasonal drinks, and the season ends in 2 months.

Which set of online marketing tools do you recommend?

8. The company plans to operate on the Internet and is immediately looking for a contractor to develop the site.
What tool can be used to save money and time, according to the plans for the site that is being developed?
9. What is the next best thing to choose?
Compatible products with unique characteristics and brands, for which significant groups of buyers are willing to spend additional money.

For example, cars of special brands have a special video camera.

Similar products, which the buyer undergoes during the selection and purchase process, compare with each other in terms of availability, price, cost and appearance.
Durable goods, which the buyer does not think about, regardless of whether he knows or does not know about them, such as life insurance, new products.
The sale of passive goods will require significant marketing efforts.
Convenient goods that can be consumed in one or a few cycles of vikoristanya, for example, beer, milk, salt.

10. You took the position of a marketer in the company, as a distributor of youth clothing (women and men).

One of the main channels is sales through an online store.
First of all, your task is to establish and identify the reason for the gradual decline in sales (the trend of falling sales and the increase in the number of views on the site has begun 4 more years ago).
Virus infection site.

The site is not adapted for mobile devices.

Regardless of the fact that at first glance the AdWords interface may seem scary, complicated and unintelligent, you can observe in a new month how the picture appears, and many speeches seem logical and seemingly obvious.

It is noteworthy that in addition to the advertising tools themselves, there are also a lot of additional features, such as a conversion optimizer, testing of advertising campaigns, robots with additional messages, keyword suggestions, retargeting, links with Analytics and a lot of other things.
So, having practiced for every hour, I believe that I can easily pass this test.

The test itself is 120 meals.

The duration of graduation is two years.

To fold the test further, you need to score 80%.

You can give it in Russian.

One clarification, in order to deny access to this test, you will now have to base the test on the basics of Google advertising.

Similarly, in two years the demand for power supply at 120 has reached at least 85%.

Well, I, having acquired practical knowledge and self-esteem, answered all questions and scored 71%.

Ambush, test not buildings.
Repeat the test after 2 years.

However, it’s easy to create a proof of the system’s operation.
I offended my father-in-law (basics of advertising and search advertising) having built on one dihanni, godini for three in sum.

I recommend it to everyone who works with this tool.

Google Analytics Individual Qualification

This test is complicated, although it’s a little rough, as I think it’s going to be.

The only real thing is that it is mostly English.
The cost is the same – 50 dollars, but you don’t need any advanced tests to complete it.

Buy and give your own.

Test 70 power supply gives 90 minutes.

Passing score 80% (moved up from 75%).
I gained 78% in two years.
The axle is a bummer. Ledve did not reach 80%.
And besides, even earlier the passing score was less than 75%, then.
technically I'm done.

Ale, however, may not care.
That's why the English-language forum http://productforums.google.com/forum/#!overview has already reached Russian resources
As a result, the number of passes (87%) and the certificate of refusal:
Well, a little about the food itself. Ledve did not reach 80%.
I will put them in the original, in my English.

Before speaking, the diet changes by about 30% at once (otherwise the most difficult ones, which I didn’t know the type of and didn’t sing, as luck would have it, were repeated).
How do you choose to log out of Google Analytics to update the original referring campaign?
– Conversions are attributed to the original referring campaign by default
– Add “utm_nooverride=1″ to the end of your campaign URLs Ledve did not reach 80%.
(correct)

– Add “utm_nooverride=off” to the end of your campaign URLs
– Conversions are covered by the most recent campaign and they cannot go to modify thadwordsschoolis behavior
You can shop at various home-based stores.
In order for visitor session data to be related? Ledve did not reach 80%.
when ¿satching?

domains, what do you want to earn?
– the _setLocalRemoteServer() method
– The_trackTrans()method
– the _link()or_linkByPost()method
– For track visitor activity that does not generate a pageview Ledve did not reach 80%.

Well, the axis is approximately powered.

I’ll give you some feedback so that you can roughly understand the format.

I would like to point out that part of it is nutrition (about 15% is technical, virtual activities).

A lot about conversions.

Є nutrition about rich channel sequences.-Evaluating the effectiveness of advertising, including AdWords and Analytics links.-The fundamental importance of this test is that from time to time you can pause for uninterpreted terms.

Golovne, so that the test is completed for 120 years.

Tobto.

Folded food can be written down and then read the answer.

It’s a pity that there is no direct and clear path to rich nutrition.

To successfully complete this test, you need to thoroughly understand Google Analytics, know where to find it, what to know, and understand the principles of its work. And don’t rush the firebrand, as I am zealous.
Read everything right away, digest the important points, write them down and throw them away before bookmarking them., if the leaves that are being tested are strongly separated from each other.

For example, various design templates, sheet contents, clicks and buttons are reviewed.

The task of such a test is to check which version of the sheet will bring more goals.
Before launching an A/B test, follow these rules:
test one element of the sheet;
you have a clear hypothesis that you want to test;
choose a metric that matches your campaign goals;

Vikorist similar segments of prepaid companies under testing;

Choose to recruit large groups of prepaid participants for testing so that the results are statistically significant.

Now let’s talk about ideas for A/B testing of email outlets.

Sheet Topic

Psychological techniques

Test the carnage: intrigue, social proof, bullshit, cruelty to the painful target audience and humor.

This way you can find a better solution for your prepayers.

You can see the sheet in the Inbox and push the open rate of the delivery.

Personalization

This version of the A/B test allows you to determine which topic is more effective in displaying criticism, hidden or personalized.

For example, one part of the test group of prepayers will find a sheet with the topic “For you a 50% discount on all Apple equipment,” and the other with a personalized topic “[They], for you a 50% discount on all Apple equipment.”

Topic from questions and affirmations

The test will help you find out how the formulation works better for your prepayers.
Create two new sheets of paper, write the affirmation in one sheet, and write affirmations in the other.
For example, “Why should we pay you those pennies that you deserve?”
from the first list, and “You should not be paid what you deserve” - from the other.

Emoji on the topic sheet

You can move the socket outlet.

There are also some nuances: not all prepaid providers support them, and some postal clients may not display them.
I will call for growth on the cob of the sheet and after the main text;
I will test the text;
a call from another person “take away your gift” or from the first one “take away my gift”;
design call to dii.

Format sheet content

The test will help determine the shortest format for content for prepaid subscribers in order to send relevant distributions.

Protest different formats:
text vs video;
web pages versus PDF books;

Infographics or bulletins with the main points of the publication.

Format posilan u listi

Protest a number of formats in Poland:
text+silent;
embossed, sewn into the text;

The message is embedded in the button.

Simple text message or HTML template

You see, what generates more clicks: the primary text email, writing as a special notification, or a beautifully rendered HTML sheet with a click to action button.

Hour of submission

It seems that the display of outlets is available on Wednesday, and the display of transitions for orders is available during the week.

The best time for sending sheets is from 9:00 to 11:00, and the best results for mailboxes are between 15:00 and 21:00.

And according to Omnisend’s research, the optimal time for rossings is between 16:00 and 23:00.

Consider your audience, their preferences and layout, divide the database and strengthen the outlets at different times to identify those that are suitable for your prepaid subscribers.

Visual elements
Visual content is consumed 60,000 times over text content, and based on HubSpot research, 65% of users prioritize visual content.
Test the sheets with different visuals:
various pictures;
gif animation;

central banner with a button and the button is located next to the banner;

dies on product images: “Low price”, “Top sales”, “No cost delivery”;

video inserts.

The tone of the beast

Run an A/B test to figure out how to deal with your pre-payers: in a formal or more informal tone, contact them with “ti” or “vi”.

Test low

Yak Robiti A/B test at SendPulse

It is adjusted in a special office of the correspondent.

Select “Create test test”.

Enter the name of the test, select the address book, the metric for alignment and the parameters for overpowering the power supply: manually or automatically for the hour indications.

A/B testing of SendPulse proceeds as follows:
contacts from the selected address book are divided into two groups of 20% each according to the total number of prepayers at the book;
Rozsilka A and Rozsilka B are sent to these parts of prepayers;

The service performs a distribution process based on the selected metric and sends it to the 60% of the list that is missing.

Pouch Test the skin element of the sheet, including those and content before the hour of sending for additional A/B tests, to find out about the advantages of prepayers and improve effective email distribution. Also marvel

SendPulse channel on Youtube

And learn more about how to build better connections.

And in this video we learn more about A/B testing.

Choose the correct answer

Zvichaynyy podzhivach

In marketing, you have the role of a local extra.

So, you are one of the millions of people whose behavior marketers track.

You are ready to start discussing the topic, but it’s a pity, it’s really important for you to concentrate on something alone.

Obviously, you decided to take the test only for the sake of interest, so that you always want something new.

You put your soul and heart into your work, regularly read specialized literature, and then create new methods and approaches to data analysis.

And all your colleagues know your zeal, knowledge and authority.

Experiment with new metrics, start collaborating and allow you to hone your skills in an even wider world.

Let's go!

You’re already in a hurry to become the best among the best!