Preparation of commercial propositions based on the choice of advertising method. So you can take a look. Features of the proposal of cleaning services

One of the elements of current business is the familiarization of potential customers with the company's products and services through additional commercial propositions. Due to the correctness of its structure, there is a lot to be found, this animal forms the first statements about the company and flows into the praise of the decision about a possible reaction. It is the responsibility of the business owner to pay utmost attention to the preparation of a commercial proposal.

Types of commercial propositions

Commercial propositions have become a common phenomenon in the business environment. Stinks arise for various reasons and from various furnishings. These factors allow us to see different types of propositions, which significantly follow the principles of their preparation:

• Cold - sent to the client, who may have problems with the ordered product or service. This principle results in a greater number of e-mail distribution outlets and a significant number of address distribution services - direct mail.
• Hot – a proposition focused on clients who have shown interest in the product or service. For example, during the exhibition they showed up a company stand and asked to send them a proposal.
• Individual - commercial proposition, addressed to a specific client. Whose recommendation is to insure the specific needs of the singing client. For example, such a proposition is strengthened in the answer to the question about the possibility of supplying goods or providing singing services.

In fact, we have to deal with each of these types of propositions regardless of what we implement in our own region, Russia or another region.

Basic rules for creating a commercial proposition

Any commercial proposition must emphasize the specificity of the goods and services being promoted and, at the same time, indicate the peculiarities of the company in order to strengthen this proposition. There is a new set of rules that all businesses can adhere to when establishing a clear commercial proposition. There are five such rules:

1. A catchy title that will not only captivate the reader, but also provide him/her with information.
2. offer – a direct proposal of a product or service. It is important to formulate the first paragraph of the proposition and not only contain information about the product and service, but also talk about the benefits of their benefits, as well as their directness to the client’s most pressing problems.
3. The work with the lists is a great commercial proposition that can convey the possible fears of clients and influence their possible nutrition. As additional arguments for the value of the proposition, one can use statistical data and data from real clients.
4. exchange – the proposition lasts a long period, which excludes the client’s ability to extend the process of making a decision over the course of an hour. You can turn on the exchange hourly with individual commercial propositions, or in some cases, and there it can look organic and show its effectiveness.
5. The call to the singing action - a commercial proposition is not only to promote the product or service, but also to voluntarily initiate the action of the client, directly to the satisfaction of the client, for example, calling the operator, signing up, etc.

Compliance with these rules makes it possible to create a commercial proposition that sells for any business: from the petrochemical complex. However, it is always necessary to understand the specifics of your proposition and incorporate it into the proposition for your clients.

Example of a commercial proposition for selling a product

A commercial proposition, aimed at selling a product, may contain information that is sufficient to evaluate the benefits of its product. It is not possible to overstate the proposition with clear information, for example, about the dimensions of the package, what is included in the product ingredients, etc.

Fahivtsi are pleased to formulate a proposal for leather goods. It is not good to include information, for example, about snowmobiles and motor vehicles in one proposition. The only blame goes to the products that are featured in the assortment. For example, a juice manufacturer can create one proposition for its product, including different similarities, packaging, etc.

The offer of a product must indicate its value, since the absence of such an orientation significantly reduces the interest of potential buyers, some of whom simply wanted to call and find out the price of the product.

Of great importance here is the exchange of hours, which encourages the client to promptly make a purchase. The exchange rate per hour is good with the price, for example, “only up to 1 month 2016 rub. We are reducing the price of scooters to 2,000 rubles.”

If possible, a commercial proposal for a product may replace the image - visualization allows you to better understand what is being specifically promoted and praise the purchase decision.

How to put together a commercial proposition for the delivery of goods?

For a commercial proposition for the delivery of a product, there are two characteristics: inserting the characteristics of the product and highlighting the delivery of the product. For example, “our company supplies Chinese green tea directly from the plantation.”

In some cases, the proposition may contain more information about the buyer or product, which is most typical for large wholesale companies. For example, “our company operates from metallurgical plants in Russia, Ukraine, and Poland. We offer clear rolled metal products to our clients at an affordable price, and we also offer cost-free delivery to the regions.”

The proposal for the delivery of goods will increase the customers' respect for the advantages of the industry. The sellers are advised not to include a previously heated proposition from all product positions, it is enough to indicate actions from them that allow you to “capture” the client. The proposal can indicate that the report's price list may include directions for request. As an option - price list in addition to the proposal.

Since the proposal for the delivery of a product is of an individual nature, it is obligatory to include all the information necessary for the client, not only about specific products but also his discretion.

How to correctly combine a commercial proposition into a given service?

A commercial proposition about services practically differs in no way from a proposition about a product. Here it is also necessary to provide information to the potential client about the benefits that come from the added service. In this case, the specificity of the service may be taken into account and one will speak out in the proposition. For example, confidentiality is often important for medical services, so in a commercial proposition it can be stated that all clients who provide medical services are guaranteed the confidentiality of personal data.

When given a large number of services, the professionalism of the Viconavians is of great importance, which is evident from the river. For example, “for those who believe in us, we recommend that you contact a qualified lawyer who can help you collect all the necessary permissible documents and ensure legal support for your business at all stages.”

How to fold a commercial proposition so that life is alive - a lesson

A commercial proposition for daily work must clearly point out the client’s most pressing problems, in order to reinforce the high intensity of the work with a particular company. In such a commercial speech it is effective to obtain information about the preparation of objects and customer preferences. For example, “over five years of work, our long-term company has built over a hundred objects of various significance, for example, the Budinki residential complex, the Bankevsky business center and many others.”

For a number of people, it is possible to include in the proposition photographs of certain objects or more detailed information about the technology of everyday life. For example: “We will argue about arched structures. This technology transfers the use of ready-made structures, such as metal arches. Its advantage is the flexibility of everyday life, so expanding warehouse space will not take much time.”

Commercial propositions based on the life of a specific client are characterized by great importance. This statement will provide the most detailed information about the performance of the work, the options for optimizing the client’s specific nutrition, the planning of resources, and the terms of the choice of work.

An example of a commercial proposition for the sake of modernization

This category of commercial propositions has been expanded even less widely than the propositions for adding goods and services. Such propositions directly shape the formation of partner contracts, for example, through the formation of agency and dealer boundaries. In addition, such a proposition can be advertised or provided with information about sales of ready-made business.

When writing about a new business, it is necessary to provide information about the company, so that a potential partner can verify its relevance. For example, enter the real address of the office, IPN or OGRN of the company.

The essence of the proposition must be presented as clearly as possible, so that the partner understands what is being expressed. At the same time, it’s not a warto is reported to the whole scheme of SPIVPRACI, bypassed the same, the one who is in-respected by the zrozumov, the essence of the proposal, by passing the spіlkavannya, and not stained his hour on non-nyoye for those.

It is important to show all the advantages of a potential partner upon acceptance of the proposal about spivocity. Moreover, you do not want to explain why the company is making such a proposition, and indicate its benefits as a result of this contradiction. Such information speaks to the clarity of the news and provides an additional guarantee that partner news will be created with honest minds. For example, “our company provides to the partner, but in exchange for the partner’s purchase of all necessary supplies and materials for the work, we have a monthly obligation of no less than 500,000 rubles.”

The commercial proposition about spivorobition may orient the addressee to spivpratsyu, based on profit, and itself may be reinforced in all texts: from the beginning to the end.

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Whatever commercial proposition may be composed competently and effectively. Every business owner (regardless of scale) is responsible for the preparation of effective commercial propositions. Without a good proposition, it is practically impossible to have a successful business. However, if you are working with clients, you need to convey information to them in order to achieve satisfaction. A commercial proposition - not only the beautifully designed text on the paper, but also the whole process of interaction with strangers. Whether Rozmov's relationship with him or her may become a source of pleasure, which will involve both primary paper propositions and telephone conversations, the relevant manager must be able to develop a commercial proposition, to the client in any situation.

In contact with

The search of business partners is necessary, as ideas and projects may emerge that will bring a lot of new opportunities. But it is often said that the core of a great enterprise and the company does not have enough time to connect with potential partners, and they ask for a commercial proposition (CP).

It’s time to demonstrate your service

If you know how to write a commercial proposition correctly, there may be some scraps left in the place. You often want to include as much information as possible about your company and service before the CP, otherwise the text may be too much for a potential partner or client. It is necessary to formulate the proposition in such a way that the person who reads it gets stuck and wants to continue the exercise.

Knowing how to write a commercial proposal is important both for those new to business and for people with great knowledge. It doesn’t matter whether he’s a ruler in a great company or an entrepreneur-cob, well-formed propositions are needed by everyone.

How to learn to fold such leaves

The main points that arise when the CP is folded depend on what to print, what information to include and how to end. Expressions of a commercial proposition make it possible to turn off mercy.

Basic rules

1. We first need to identify the market segment.
2. It is important to specify the CP - write about what type of support is available.
3. It is necessary to select from the first rows the one to whom the proposition is addressed.
4. It is necessary to describe the company's achievements.
5. In my simple, important manner, without fanaticism, I convey the main thoughts of the commercial proposition. It is clear that people who read the text do not have sufficient knowledge about the specifics of the product or service being endorsed. It is necessary to make the information accessible. It is also recommended to use phrases of an advertising nature, since such an approach can be modified.
6. It’s not good to show off possible robes, or rather to deprive them of respect.
7. The text may be written in a business style, but in this case it is simple, it is also recommended to turn off emotional intoxication.
8. As if I didn’t want to include as much information as possible in the text of the sheet, you can see only the main points, and decide on the submission data as an announcement.
9. Please think over the possible answers to your client's questions and doubts.

What do you need to do before writing a proposal?

We first need to put together a list of those to whom these propositions will be directed. Since you are involved in various types of organizations, it is not worth wasting an hour. Although, as practice shows, it is possible to achieve compatibility practically with any company.

You need to make a list of organizations that need products and services, and write down what the company can provide to them.

The important point is that it is necessary to combine two propositions, especially for the ceramicist and specialist. It’s important to think through what moments to see, the fragments of the ceramic maker are the people who make decisions, and the fakhivets are the leaders who complete the task. Therefore, in order to remain clear, see those moments when you can forgive your robot for further work (for example, put a commercial position on getting something done). And for the ceramics industry, the most significant prospects for development and cost savings will be.

It is also recommended to practice before writing a proposal - to obtain a number of abstract sheets for various companies. Each of them will be able to understand the activity of the company and those whom you can help. For example, at a CP as an insurance broker, a great insurer can use the following words:

Shanovnyi potter!

In the current economic situation, it is necessary to increase sales obligations. Your company is a leader in this service sector. Nowadays there is a need to gain new clients. Our brokerage agency is ready to help you. We want to sell your insurance products to our clients. Our agency's representatives will provide competent advice regarding insurance.

We'll be sure to call you soon.

By the way, the nickname and planting of the spivrobitnik.

How to print the writing

It is recommended to start putting together a correct commercial proposition straight to the point. It is necessary to realize that in addition to this proposition, the company to which it is sent takes a lot of similar sheets. Therefore, there is no need to get bogged down in this area; it is recommended that from the first phrases you reveal the essence of the commercial proposition and define its meaning. Every time you are not ready to start a sheet of beaten phrases, be original!

Before writing a proposal, you should perform an analysis of the company to determine your needs. For example, you can call and talk with a company representative, if you can remember a few phrases that will be included before the announcement of the CP. If the company’s manager seems to want to increase office sales, then it is recommended to write in the CP announcement that your activity will increase office sales.

If you can’t talk to a company executive, you can go to the official website; as a rule, the main areas of activity and prospects for its development are displayed there.

KP writing style

We first need to gain the client's respect for his problem, and then demonstrate his strengths. The development of a commercial proposition conveys the vigor of simple propositions, which are easily and quickly grasped. If it occurred to you that this other phrase is valuable, then it would be better to take it away.

It is necessary for the text to remain alive, it is recommended to add further specifics - indicate specific numbers, name partners, who are already there. You can also specify fine-tuning processes and specifications of the robot. Tell us why any process is optimized. It’s not a good idea to get bogged down and describe the entire production system. It will be enough to see a couple of working moments.

Zrazki

So that the owner sees your commercial proposition Other than that, it may be correctly folded and decorated. Be sure to identify your unique competitive advantages.

In addition, if you are promoting services, you need to know about the manufacturing companies, and if you are selling products, you need to know about the specifics of production. Make sure that your commercial proposal is easy to read.

You find out:

• How to write a commercial proposition so that it is read to the end.
• What kind of commercial propositions emerge.
• Why not start a job with a potential partner from a commercial perspective?

Commercial proposition– expansion of the robot’s tool with partners: precise and potential. A commercial proposition is a broader type of text that is sold.

The skin of us is divided among us applications of commercial propositions- the text motivates for everyday singing activities, for example, going to the office, calling managers, etc. The very creation of such an infusion into cooperation with the company becomes a method of developing a commercial proposition.

Illustration of the design of a commercial proposition

Not every manager can do it independently prepare a commercial proposition. It is clear that the commercial position on the paper is of serious importance, depending on the special needs of the client. May be on paper to put the emphasis of your proposition in such a way that the information is short and full of content, stimulating the potential client to please.

Expressions of commercial propositions for downloading

An example of an ideal commercial proposition

Illustration of commercial proposition No. 2

12 elements of a commercial proposition that will increase sales by 16%

Oleksandr Stroev,

General Director of IT For U, Moscow

In order to identify positive aspects from such great managers, such as, for example, Rosatom, Siberian Company Generates, etc., I have begun to remove their regulations from purchasing. This gives us the idea to create powerful internal regulations for the preparation of commercial proposals for great clients.

The axis of any position is bound to be transferred to the form of a commercial proposition.

See the butts of commercial propositions

1. Basic commercial propositions.

Such a commercial proposition is sure to resonate with a great number of people. The commercial proposition is presented in one unique form. Potential clients of the company do not check on any listings from your company, so it is worthwhile to “win” the respect of your audience.

How to fold a commercial proposition

Croc No. 1. Your meta. As a rule, a commercial proposition is formed for distribution to its clients. Each person orders the company's goods and services from the market that is capable of placing at least one of the assigned positions. It is also possible to work in a sing-song manner - to find out about the client’s needs, paying attention to it, informing about specific services or products that are important for the provider. Therefore, at the first stage, you will decide to formulate your commercial proposition or send it to a potential partner washed down with a commercial proposition .

Krok No. 2. It’s not sourness, it’s brightness. Try to be consistent with the proposition - don’t try to say everything at once. It is better to convey an equally small amount of text to the text, choosing brightness instead of strength. You must pay your respects to the requested data, avoiding unnecessary propositions that would detract from the reader’s satisfaction. It is not good to remove the reader from the head - stimulating information, which motivates a person to fulfill other necessary activities.

Croc No. 3. Your proposition or offer. Offer – those that you present to a potential buyer. You can take into account the most important element of a commercial proposition. The fragments should be stored in preparation, so that you will be a potential client for investment in a developed commercial proposition. It is important to note about the informative title, which is why it “chips”.

The offer must rely on the following basic postulates:

• efficient service delivery;
• special prices;
• donation of additional services;
• availability of payment – ​​additional payment line;
• nadannya nizhok;
• delivery mind;
• additional service;
• warranty claims of enterprises;
• prestige of the brand;
• high result;
• Availability of multiple versions of the product.

Good offer or unique trading proposition(USP) transmits a combination of many elements. For example, the harmony of attractive prices and comfortable delivery or guarantees, etc.

Croc No. 4. Focus on the client's most pressing problems. A competent commercial proposition is aimed at the most pressing problems of the target audience. Obvious thinking is focusing on the problem of your clients.

It is important to remember that this is a commercial proposition, which is simply a message about the company’s products or services, and branded waste paper, which is not useful for attracting a potential client.

The text of the commercial proposition may be customer-oriented. Vіn becomes the main hero of our story. The more text has “we”, “I”, “our”, the less interest the reader has. Is it really up to the client to spend an hour reading a eulogy about a company?

The basic rule is – 4 “v” and one. Let’s talk about 3 “Vs”, but the principle does not change. Focus your main respect not on yourself, but on the reader. In this case, the commercial proposition will be more valuable for the reader. When the CP is folded, the client’s nutrition “Why is it not good for me?” can then be addressed.

Krok No. 5. Price fixing. The client must understand the company’s pricing principle. So you can have yours commercial proposition about spivpratsia information about the pricing system - which officials are the basis for the formation of value. Or send a price list with your commercial position. When operating in a highly competitive market, it is necessary to strengthen the propositions with the prices of competitors. An effective method is to provide the client with information about the benefit he is taking.

If you are looking at both a commercial proposition and a price list, you should ensure the following:

1. Call commercial propositions based on the price list, immediately go to the cats. Therefore, it is necessary to think about stimulating the client to get acquainted with the prescribed price list. For example, you can tell that there is a discount on all goods in the price list, which is included in the list.
2. The following shows a clear price. Clients are not required to use ruble terms. If such a formulation does not make sense, then it is necessary to clarify this “type” - in order to understand why a specific price lies.
3. Since the price scale is carefully analyzed based on previous indicators (for example, the capacity in the container, hour parameters, etc.), it is also necessary to decipher it.
4. For the obviousness of some mental authorities (for example, the term is inflated in price). They should not be indicated in a different font - it is important for the client to understand the essence of the proposition and price statement.
5. If possible, do not write the word price list itself. This can be called by another word, try to see the difference. He is guilty of understanding - he was sent not a price list that was universal for everyone, but an individual one, which was preferable for him.
6. If you are dividing the terms between the quoted prices, you must clearly indicate this at the right time.
7. Before applying force, turn the brush over with your hand, without shining or staining the printer. You can clearly see the letter on the skin, and especially the number.

Croc No. 7. After the first sale. If you sell any commercial proposition, do not let the client go. The first krok after the first spivpratsia – that’s it. Skinny people are happy to smell something like this, a little bit “yucky”. I also confirm that we have earned good and good results. We rarely get to meet other people. You always want to greet your client, even if he has never read such sheets.

Apply commercial propositions for various areas of business, please see the statistics.

8 commercial propositions

1. KP's position is non-competitive.
2. The commercial proposition is being strengthened for people who are obviously not caught up in it.
3. A commercial proposition is formed without meeting the needs of the target audience and competitive advantages of the company .
4. Not far away is the registration of the CP, which makes reading and analyzing information more difficult.
5. The CP simply recognizes, but there are no specific propositions for clients.
6. The CP only looks at the product itself, without assigning any benefits to the buyer.
7. To read the confusion, one must read the cumbersome commercial proposition.
8. The commercial proposition is familiar to the people who do not praise the decision about the scientific procedure.

8 powerful commercial propositions

1. Facti- We give credibility to your assertion. They trust the facts, do not disagree with them, and they themselves will help create a proposition that is impossible to believe .
2. Tracking results- The effect will be similar to the facts. Investigations are carried out to understand the patterns so that the correct decisions are made.
3. Numbers and figures. In practice, the numbers look much more like words. Numbers are specific information, as it will be relevant to the reader’s specific nutrition.
4. Rozrahunki– when your clients’ commercial propositions oblige them to snatch additional income, which must necessarily be confirmed by allocations.
5. Image– here the phrase “more than once, almost a hundred times” is very true. Depending on the specific specifics of your position, readers can be reminded of pictures, photographs or other images.
6. Tables and graphs- An important tool for proving the dynamics of growth.
7. List of clients- Relevant, if among them there are deep names. Read more - since they worked with such great companies, they believe it means the company is truly serious.

Evgen Malyar

# Business nuances

Navigation for the article

• What is a commercial proposition?
• Goals of commercial proposition
• How to write a commercial proposition
• Structure
• Commercial proposition for the sale of an asset
• Proposition for a restaurant
• Proposition for sponsors
• CP insurance company
• How to open plastic windows
• Technical and commercial proposition
• Commercial proposal for tender
• Ask for a commercial proposition
• Support sheet for commercial proposal
• Response to commercial proposition
• Vidmova from a commercial perspective

The manager doesn't have a lot of work tools. He faces a specific task: to sell a product. You can conduct telephone conversations, contact potential buyers specifically, or distribute their lists. About how to correctly formulate a commercial proposition, and how to respond to it, will be discussed in this article.

What is a commercial proposition?

It is clear that many more people rejected the commercial proposition, but they added up. Moreover, their authors have not always thought about the rules of their texts, which together create a certain literary genre. Having taken care of his duties, the worker begins to compose the text of a commercial proposition, based on the authoritative glances of the one who may be: beautiful, competent, well-formed, and beautifully rooted.

The primary technology of the folded sheet transfers that before the entered template (Word format on letterhead) the addressee (possibly client) is entered, if necessary, a special mind is added, after which the document is prepared. You can also add the Excel price list on the same page or directly in the text. In extreme cases, there is one more option - to capture the image without harm and adapt it.

All these methods are completely stagnant, there is nothing wrong with them. However, the best commercial proposition comes out if the author does not simply lay out a standard business sheet, but, knowing all the rules of folding, folds it independently.

A commercial proposition is a text that speaks about the advantages and benefits of the proposed product from the position of a buyer.

I'll marvel at the butt

Goals of commercial proposition

As such, the commercial proposition bears little resemblance to the advertising text that it sells. The difference, however, lies in the importance of specificity, possible targeting (for the “hot” option) and less emphasis on emotion.

After reading the sheet, the student, ideally, should do the following:

• Promotion of a commercial product is extremely necessary, as we have never used it before;
• after adding the designated product (product), his ruler takes away the significant advantages;
• It is necessary to purchase immediately and in the near future.

How to write a commercial proposition

Correctly putting together a commercial proposition is actually not so difficult, since you know how to work. First of all, you need to separate the “cold” and “hot” tips. The first of them conveys that people will be unprepared to get acquainted with the text, as they had not previously thought about this product and this accessory. Whoever has such a condition should take care of such risks and live the approaches to their hem.

• The addressee can easily delete the message sheet without opening it. To prevent this from happening, the title is written as follows, which “simmers”, which contains the quintessence of the value of a product or service. Naturally, the proposition may still be thrown out, but the likelihood of what they will read will increase sharply.
• The sheet is opened, but after a few seconds of reading the text, the addressee stops reading it. It’s not written well: the style is clerical, it’s very tight. The one who needs to earn money has a gift of understanding.
• Having read the sheet, you still come away without getting stuck with the proposition. To complete this message, you need to create an offer (the central part of the message) that will attract respect. Beautiful words alone will not do it. The required figures are to illustrate the benefit, but (importantly!) not the seller who wrote the sheet, but the buyer who took it away.

As for the “hot” proposition, it is much simpler to write. There is no need to talk about any suffocating factors. There is one minus - in order to allow himself such luxury, the sales manager is responsible for first preparing a good client, and she is a labor worker. However, this topic deserves further research and will not appear in this article.

I'll marvel at the butt

Structure

A practical template for writing a commercial proposition, available for purchase online without cost, has six sections. There are two reasons for this:

• First of all, reading the structured text is much easier, the bottom is a single block, where the words stick together like dumplings in a batch;
• in other words, the skin block is not functionally important.

Now is the time to review them and briefly inform you about how to complete all the points:

Title. However, for a “hot” proposition, it’s best to make it outright. There is no need to promote your product or service - the master of practical marketing should first, if possible, use the word “supply”. In principle, this well reflects the essence of any kind of pleasure that lies in mutual commitment.

Offer. In English, offer is a proposition. The addressee from this section may understand how good I am to be able to use this trick. There is no need to generate large numbers of numbers - only the main indicators of profitability, especially in hundreds.

For example: “In cooperation with our company, we allow you to save up to 7% on transportation.”

Convert the arguments. Many authors of commercial propositions respect that you can “understand” a real client by telling them what a wonderful company they work for. It is possible to direct hostility towards anyone. However, remembering that when buying cowbass in a supermarket, few people care about the history of the meat processing plant that produced it. You can re-convert the list of clients who are satisfied with your professionalism. If it is formed correctly, then it will always come out short. If there are a lot of such clients, then select the following from the largest ones. And if there are few of them, then you will see it this way.

Exchange at the hour. There is a chance that a promising client will guess about the proposition in many months when he finds her out on the phone, but it’s small. The lingual term must be separated in order to allow the sheet to be trimmed to the end. It is necessary to work very delicately, otherwise the buyer will think that having made a deal, he will waste almost all chances for favorable prices, and will continue to look for goods and services in other places. Before speaking, there is no doubt that you will find out.

Call. This is both a psychological and practical point. As soon as the proposition has clicked, the buyer can withdraw from it and deal with other rights. The process of praising the decision should not be allowed to run on its own. The difference between “call” and “you can contact me” lies in the world of energy appeal. Once the manager decides for himself, he chooses the tactics he chooses. Sometimes it is necessary to “sell” it, but in other cases it is recommended to “lay it softer”.

Contact information. The form for registering a commercial proposal is most often submitted by placing it on a letterhead with details and contact information. Do not zip the porridge - rather, enter the email address and telephone number from the designated name of the designated healthcare provider. There is no need to imbue the reader with “shariti ochima” behind the text. Yomu tsikavo – and from i the method of communication.

P.S. The last point, and somewhat unnecessarily complex, is that, as statistics show, people often read texts (albeit) from the end. At the postscript you can greet your closest or dearly departed saint, and in two or three words at a time you can re-indicate the theme of the message.

Butt: P.S. We welcome you to the upcoming birth of Christ and rely on the special treatment provided by your company's uninterrupted supply of milk at the best prices.

I'll marvel at the butt

Deyaki nuances

Correct formatting in Word conveys verification to the text on both sides.

It is allowed to show the most important fragments in bold font to illustrate the benefits of a possible partner, but there is no harm in using this technique. It is possible to turn away your respect, not to blossom it.

Listing with foreign companies requires the development of singing etiquette (sometimes due to national characteristics) and knowledge of business vocabulary, terminology. Since the company does not have a clerk on its staff, Volodya has gone to great lengths, most likely to turn to the transfer bureau. For the evidence of good knowledge, you can use the ready-made English butt and adapt it.

Entertain your eyes

In this case, it would be better to check it again. It is recommended to use electronic translation only after an hour of browsing with partners other than native language speakers (for example, from the People's Republic of China).

Commercial proposition for the sale of an asset

Most often, the meta-proposition lies with someone who wants to sell. The service is also a commercial product - it is hoped to swindle profits. However, at the bottom of the sheets, which determine the improvement of regular nutrition, one can see the proposition of one-time benefits. In practice, it looks like there will be a description of any asset that may have an addressee attached to it.

You should not confuse the commercial proposition that you are selling with the major considerations that you are proposing to buy. Apparently, even before the “laws of the genre” have already been overdrawn, the meaning of the document may be concentrated on the interests of the individual (legal and physical) who reads the text. A proposal for the sale of property or a plot of land can only be called commercial if it includes a financial benefit for the buyer.

Proposition for a restaurant

The services that cafes and restaurants offer to regular employees are advertised in various newspapers, and the commercial proposition is emphasized by the business leaders. You can reach potential corporate clients with a full range of bright and talented minds.

1. Contract for the food supply of spivorbitniks;
2. Organization of corporate parties;
3. creation of minds for business contacts and negotiations;
4. Rent of bays for thematic visits, conferences (with or without meetings) and areas.
5. Business lunches with delivery to the office;
6. Additional services.

Factors that you get – preferential prices, discounts, bonus deals. There is no need to shop for the cheapest banquets, dinners or lunches. In times of importance, the performance of the service is more important.

Entertain your eyes

Proposition for sponsors

It seems to be the way things have turned out that people are valued as sponsors rather than asking for pennies. This is not entirely true. We encourage citizens to take a financial part in organizing projects, rather than becoming charitable donors. Since we are talking about mutual connections, then the sheet with the deposit in essence can be of a commercial nature. You also need to fold it correctly.

How can you benefit from a global sponsor? In fact, the organizers of an event that requires support may also, as a rule, try to replace the wasted money.

• Advertising. This method of spivpractice is of primary importance. You can add a “flash logo” to a company that has just entered the market, or to a company that has been around for a long time. At the first stage, the proposal about sponsorship is composed of a report, with a description of all the achievements that the participation of the project provides. Those who are already active in the market know everything on this topic, and they do not need to open their eyes to elementary truths - they can simply describe the audience that happens. Golovne – we understand why the interest of a potential sponsor lies in who will increase his advertising.
• Information partnership. The sponsor who runs this scheme sacrifices virtually nothing. You can receive a portion of the proceeds from the sale of vouchers, setting up a stand with your products (which is, of course, pleasant - probably at a theatrical premiere or a river presentation, for example, of power transformers). In this way, financial investments will turn into a significant world.
• Morally satisfied. This factor cannot be discounted from our mercantile century. In fact, a person who has achieved success will require consistent recognition of a rich, strong, but rich wealth. The possibility of taking part in a good cause, coupled with practical commercial gain, can be a serious incentive for the sponsor.

How to formulate the proposition of sponsorship participation

As we understand from the thyroid stimuli, obtaining sponsors requires an individual approach: the reason for each may vary. The directness of the publicity plays a vital role, so writing about “improving the image”, “wide target audience” and “PR” is difficult. In different classical settings, the structure of a commercial proposition is followed by the addition of a ubik, and the text is given the form of a direct expression.

Cob. The addressee should be reminded about how generous he is: “We come back to you, as to a well-known philanthropist in our area.” The real sponsor knows his advantages, and it would be great to know once again that others know about them. Since the organizer is especially familiar with the contents of the sheet, we will not delicately guess about it.

Description of the subject. Here the essence of the sponsored visit is briefly, clearly and sincerely expressed. The reader will understand that this is not a soulless party like a dubious “elite bohemia”, but is sedulously important on the right. The organizers put their whole soul into its implementation. Here you will experience a cultural life. Nothing like this has ever happened before. There will be talk and write about the project. Zagalom, such a soul.

Wiklad vigod. Let us remember once again that this sheet is a proposition about sponsorship, and it is about beasts, and not about “favorable beasts.” The recipient's interest lies in the so-called sponsorship package. He has a clear understanding of what he says to the financial participant.

• Methods of conveying information about the sponsor, their number and location.
• The ability to go wild from promotion to the public.
• Participation in the press conference and presentation of prizes in the city.
• Placement of presentation stands.
• Sponsor mystery in advertising materials (posters, flyers).

I will contribute the sponsorship amount. The principle of “whoever can do it” is out of the question. The organizer may open the fire curtain and distribute it among the various participants depending on their financial capabilities. At the river, indicate the required amount.

Emotional part. The proposition about sponsorship, after reading, may take away the “acceptance taste”. Let’s not forget the riddle about the good essence of the initial approach and its social value.

The developed commercial proposition about sponsorship requires serious research and mobilization of all the creative abilities of its author. The template approach does not work.

Entertain your eyes

CP insurance company

There is a fundamental difference between an insurance company’s advertising and its commercial proposition. The personified persons are obliged to demonstrate awareness of the particularities of the activities of the company to which the sheet is addressed. Particularly focus on corporate brains and possible savings, as well as the ingenuity of attracting the minds of the country.

In this case, the proposition itself from different insurance providers predicts more requests before the dialogue, less than specific rates. Whenever you show concern, you need to wait for negotiations.

How to open plastic windows

It is very important to see companies that sell PVC windows. These companies recognize the advantages of their product in terms of installation technology and unique design features of frames and glazing packages. Commercial proposals are most often addressed to construction and repair enterprises, which are great business owners. In some situations, the primary factor in choice is price.

Entertain your eyes

Cold proposals on the market of plastic windows show little effectiveness.

Commercial propositions to Gothel are stressed:

• tourist companies from designated 100 commission wine towns;
• enterprises that organize external visits (conferences, meetings, etc.) with re-insurance discounts.

The text also contains a short description of the hotel, indicating its location, the number of assigned stars and a list of additional services.

Entertain your eyes

Technical and commercial proposition

Always, the most important economic parameters of the purchased product can be the basis for the arrangement. Folding machines, automatic lines and manufacturing systems will require a detailed description, and most often, the negotiation of specific parameters. This food is presented in a technical and commercial manner. It’s clear that leaves like these don’t stay cold.

They are formed after preliminary negotiations, if the potential seller becomes reasonable about the possibilities of the broker. To technical parameters, economical processing is often added to the integrity of the product. The writing style is inclusively businesslike, using special terminology.

I'll marvel at the butt

Commercial proposal for tender

For enterprises that are under the authority of the state, a different and more simplified form of commercial proposition is needed. According to 44 Federal Laws, it is necessary to specify as much as possible the official list of prices for goods or services that are supplied, so that the tender committee can more easily select the most favorable minds.

Entertain your eyes

It is absolutely worthwhile to draw on emotions and talk about the “friendly group of people” in this situation. It should be remembered, however, that for the tender committee it is often more important to confirm such agreements, and short information about them (as they were) can play a vital role.

If there is a competition for the supply of goods or services, representatives of the paying company will ask to send it to the addresses of possible representatives of the request, in order to actually write a letter about the given commercial proposal. In response to this, regardless of the form of authority of the business (type of IP, TOV, ZAT, etc.), you must provide specific information about the proponated goods or services. The type of commercial proposition is simple: a “header” and a price list with a short description of the product.

Information about how to properly nourish the minds of potential spivobitynitsa will be provided at the next point.

Ask for a commercial proposition

Methods for determining and distributing, in accordance with the law 44 Federal Law, allow for the formation of the initial maximum price of the contract (NMCP), for which possible customers are asked to make additional requests. An application for a commercial proposal looks something like this:

Enter the form

The prompt demonstrates the shortest possible style of presenting information. Almost immediately on the front of the page there is the phrase “please provide information about the product...”, and then there is a table with the nomenclature of necessary products and their short characteristics.

The success of participation in the tender is determined by the price and clear parameters of goods and services that are presented by the participants in the competition.

Support sheet for commercial proposal

Properly format the electronic sheet with the commercial proposal and attach it as a file in Word, pdf, Excel or pictures. There is no blank field, and it is recommended to place a short text - up to six short propositions. This information is called a support sheet. The secret is to tell the story of Rozmova, which is small (for example, on display).

The sheet template includes the following items:

1. Podannya;
2. A short history, the legacy of the direction of commercial proposition;
3. The topic of the message is presented succinctly;
4. There may be a benefit from matching the addressee with the addressee;
5. Call before the day.

For skin item – one proposition plus one in reserve. If there is no abuse, nothing terrible will happen.

Ivan Vasilovich, good day to you!
Yesterday we had a great time with you at the exhibition “PromEskpo-2018”. You were attracted by our property, and I, as we have been at home, will give you a short description of the prices, specially prepared for you. The emulsifier of the Rosmash company will allow your enterprise to increase productivity by 17% and improve the quality of products. Be kind, contact me at 077-777-77-77, I'll check for your call.
Together with Egor Semenovich Petrov, director of the Rosmash company.

Before speaking, the word “proposition” in the supremacist leaf is better not to be used in a vikoristic way. Let this text simply tell you about getting to know each other over a cup of cava at the bar of the exhibition center. Now you can immediately open the tab in which the information is included in the report.

Response to commercial proposition

The presence of the address and “hot” commercial sheet is a gross violation of business ethics. Regardless of the level of commitment, the recipient needs to know the time and inform the sender about his decision. There are only three options:

1. Zgoda;
2. The need for negotiations;
3. Vidmova.

The pointing below demonstrates readiness to change after the price adjustment of other minds.

The year for purchasing products can be determined manually, for example, by telephone. The agreement is complete after signing the contract, or more technically.

Pretend your butt

Vidmova from a commercial perspective

Business often suffers from setbacks if the minds are determined to ignore potential partners. In such a situation, ethical standards allow the author of the commercial proposal to inform about the same reasons.

The text contains the following obligatory points:

• The names of the ruler and the possessor;
• greetings;
• date and number of the entry sheet, which contains the commercial proposition;
• the expression stings on the drive of the impossibility of spіvrobіtnitstva;
• an explanation of the reasons for such a surprising fact. No special details required;
• determined spodivanya spіvrobіtnitstvo in the future.

Today I will try to present to you 7 basic rules of writing that will help you not to show up for your beast in the “cat”.

I will try to respond to such lamentable questions:

How can you not finish reading in the midst of hundreds of unread pages?

How to turn respect into a commercial proposition?

How to get involved with a potential client?

There are 7 rules in the Crimea, it would be nice to read the article in order to obtain possible amends before the creation of the KP.

Rule #1. Please pay attention to the potential client.

Be it the bestiality to begin with the data of the people who are right there. Try to learn how to correctly write the title, the name of the company and the initials of the person to whom this document is assigned.

The famous American psychologist Dale Carnegie says this: “The name of a person is the youngest and most important sound for anyone.”

Therefore, your personal commercial proposition may have a name.

The standard version of the plot looks like this:

"To CEO

PJSC "Pilgrim"

Mr Sidorov O.M.”

1. If you have not been able to recognize the position of the people to whom you are addressing the beast, you may be able to quickly resort to standard formulas - “kerivnik”.
2. PrAT, TOV, AT, PP – this is the official legal name of the company. Having shown the wrong form of authority, you will most likely end up kicking yourself in the cat.
3. The nickname, the name of your father’s pottery plant, is the most important to your animal husband. Return respect to the correctness of the spelling and correctness of the nickname. Since there is no doubt and there is no way to clarify, the shortest option is to write PIB. However, I am impressed that the secretary of any company would be willing to help you with these meals.

Another expanded rule is to remove the place for inscribing a nickname (“________”). I guarantee you that the reader of your commercial proposition will immediately become hostile to the fact that this is the devil’s mass power.

Rule No. 2. Avoid the banal formula “Shanovniy”.

This beast turns us, in the distant hours of the Radyansky Union. I’ll tell you to be original. For example, turn back like this: “dear.” And even better, as you will find out that the individual is different from other beasts. And it is also guaranteed that your commercial animal will look like a potential client.

Rule #3. Be on equal terms with the client.

Many people called to start their animal husbandry with words: “Allow me to state...”,and finish with “Thank you for your concern”».

This is even better food. However, my professional, verified subjective thought suggests that in this commercial proposition there is a deep sense of resentment. You are not a zebrak on zupintsi. You present the product and service that your client requires. You are in an equal position.

The guarantee of success is a “partnership”, so that you can be more “on equal terms”.

Rule #4. The magic of the title.

First of all, your commercial sheet will be formed with a competent approach and an attractive heading. The title itself either detracts from the reader’s respect, or sends the page into an unfortunate “cat.”

The headline is Vitya's fault:

- Intriguing;

- Presenting vigodi;

- Short.

For example:

Have you ever spent over 100 dollars per month on office equipment maintenance?

Or this option:

“Dear Oleksandra Mikolayovich!

Do you want to know a simple way to save 1200 dollars on the river?

Believe me, a businessman should not miss the opportunity to learn about options for possible savings. Directors of enterprises are always focused on optimizing expenses.

Rule No. 5. Give more respect to the client, as well as to yourself.

“Mi” is the key that prevails in most commercial propositions.

Prote psychologists argue that people are too centric, so they can read and hear about everyone for a long time. Let a person tskat that you will mother, and not those that you can.

So the people are already in power, well, there’s no point in reading about your successes and achievements. Therefore, there should be more emphasis on “V”. This is guaranteed to affect the reader’s respect for your business.

First of all, the following formulation is effective:

- You understand.

— You can take it away.

- You'll have mercy.

- You will steal your view.

Rule No. 6. Talk about benefits, not advantages.

Most commercial propositions are inspired by a wide range of advantages that the buyer expects. However, I have the utmost respect for these advantages:

- wide range;

- Loyal prices;

- great proof of work;

- deduction system.

All these advantages need not be said at all. You will need to go as far as describing any product or service or any company.

The most important thing, in my opinion, is to get away from the banality and standard templates. Your commercial marketing will provide information about the specific benefits that a potential client receives.

What do you want to say about your rich testimony? Think about the value of this evidence you bring to the client:

For example: “You can trust us to create the most non-standard robots and be like you in their bright viconn.”

Did you notice the difference? I think it's obvious.

Rule No. 7. Less words, more substance.

The optimal size for your commercial proposition is the size of one maximum of two A4 sides. You are responsible for publishing as much useful and constructive information as possible.

In this week, Raja will give you an emphasis on numbers. The stench is starting to appear pervasively. How you convey financial benefits, indicate amounts, hundreds, differences.

Axle for your reference butt:

“Our rich evidence”

"We're putting 5 rocks on the market"

Wait, the other option is significantly superior.

And a few more practical goodies:

— Make short and concise propositions.

- Stack up small paragraphs.

— Insert labels, views and lists.

The effective structure of your commercial proposition might look like this:

1. A very interesting and intriguing part.

2. Description of the obvious problem.

3. Your propositions tend to solve existing problems.

4. Focus on benefits.

5. Specific argumentation behind the numbers.

6. The price of your product and service.

7. Arguments for protecting such a price.